She chose the spices one by one, marinated the meat all night, and in the morning the whole house smelled of saffron, lemon and fresh herbs. That's how Vyra began. Not in an office. In a kitchen.
FROM THE KITCHEN
TO THE GARDEN.
FIRST MARINADES
In Shiraz, our mother prepares saffron skewers for a family meal. The recipe is written by hand in a notebook she still keeps today.
ARRIVAL IN GENEVA
The family settles in Switzerland. In the suitcase: the spices, the notebook, and the love of sharing. Geneva Sundays now smell of Persian BBQ.
THE NEIGHBORHOOD SECRET
Neighbors knock on the door on grill days. "Your barbecue smells amazing, can you make us some?" — demand explodes.
VYRA IS BORN
We structure what our mother has always done. The Vyra box is born: everything you need for an authentic Persian BBQ, prepared every morning.
MANIFESTO.
AUTHENTIC
Not a chef. Not a consultant. Not a lab. Our recipes come from our family kitchen. We don't change a single spice.
HALAL
All our meats are halal certified. Not a marketing argument — our way of life, always.
FRESH
Nothing in advance. Every morning starts from scratch. What you receive was made for you, that day.
SHARED
In Iran, you never eat alone. Vyra is made to be shared. With your loved ones. Your friends. Your family.